A little something for their little one
Add a little note for the parents and choose when it arrives. They can use their Joey + Joan gift to pick what their little one needs most.
OUR COMMITMENT
Gentle on your baby. Gentle on the world.
Doing right by the next generation means more than a perfect fit. It means packaging the planet can absorb — and giving children who'd never see a classroom the chance to learn.
TWO PROMISES
Responsibility, in two directions
For the planet
Packaging you can recycle, cloth you can trust
100% recyclable, plastic-free packaging and OEKO-TEX certified cotton — from the first fold to the box on your doorstep.
Read our planet promise →For the next generation
A free school in the mountains of Kashmir
Every order helps fund free, quality education for 223 children — including 18 orphans — in remote Neelum Valley.
Meet the school →FOR THE PLANET
Packaging that goes back to the earth,
Every Joey + Joan order arrives in 100% recyclable packaging — kraft mailers and boxes made from recycled paper, closed with paper tape, and printed with soy-based inks. No plastic film, no bubble wrap, no foam.
When you're done unboxing, the whole thing goes straight into your curbside recycling — or your compost. That's the way it should be.
Plastic-free
Recycled paper
Soy-based inks
Curbside recyclable
100%
Recyclable packaging
Every box, mailer, insert and strip of tape can be recycled or composted at home.
0
Single-use plastic
No poly bags, bubble wrap or foam — we swapped all of it for paper alternatives.
OEKO-TEX
Certified cotton
100% jersey cotton tested for harmful substances — kinder to skin and to the soil it grows in.
Kayyain Sharif, Neelum Valley
FOR THE NEXT GENERATION
Educating the children of the mountain valleys
Through the Million Smiles Foundation, a share of every order helps run the Samina Mumtaz Campus — a registered, co-educational higher-secondary school in the far-flung village of Kayyain Sharif, Neelum Valley, Azad Jammu & Kashmir.
It gives free, quality education to 223 vulnerable children — including 18 orphans — in a region where geography and poverty keep most kids, especially girls, out of the classroom entirely.
223
Students enrolled
105 girls · 118 boys
18
Orphans supported
12 girls · 6 boys
14
Staff employed
13 teaching · 1 support
14
Grades taught
Nursery → 2nd Year
The school
A government-registered Higher Secondary School, co-educational and completely free to attend — from Nursery all the way through 2nd Year.
The curriculum
Every class follows the government-approved Single National Curriculum, so students earn the same recognised qualifications as anywhere else in the country.
The teachers
A team of 13 teachers — 10 of them women — led by a principal and vice-principal, many with master's degrees and years of classroom experience.
Photos and figures from the Million Smiles Foundation School report — Samina Mumtaz Campus, Kayyain Sharif, Neelum Valley, AJK